LEFORM LookBook

Sometimes, I really like shopping. Mostly, I spend all my money on shoes and sunglasses. Once I visited LEFORM store in Moscow, I fell in love with them. 

I am going to tell you what do they have and what do I love about this store. 

Dries Van Noten fur coat and top

 Simone Rocha skirt

 I have found literally everything. From Margiela to Dries Van Noten. Really, they have a lot of amazing dresses of Russian designers, they have a huge variety of sunglasses and perfumes, they have shoes, oh they sell everything modern fashionista needs. I chose few outfits and posed for my photographer - Viktoria Sorokina. We made some great shots (you can see everything right here!).

We changed style from one to another look. I was a modern dandy and I was a glamorous traveller. I wore absolutely different clothes. The best thing about my outfits was the style - I felt really different emotions trough the day, I was kind, I was Japanese, I was nice, mysterious or romantic. I could not leave the idea of DARK lips on my face, I looked like a Japanese girl and that was fun.

Simone Rocha dress 

We found a lot of space for the photoshoot. I loved everything about that shop. The combination of clothes and architecture was so good.

I wore Alexander Wang for the first time and I felt really happy.
I am in love with Alexander Wang since his SS13 collection. I love writing little reviews for the fashion shows in my notebook, so I noticed his amazing show and collection after collection has been becoming better and better.
(On the left) I wore Alexander Wang dress and a black leather coat.
I remember I discovered MUST HAVE of the season. I was checking Wang's SS14 and I saw a PARENTAL ADVISORY transparent bomber. I tweeted that would be must have, few months later Kylie Jenner wore that and everyone started wearing that theme. H&M & Zara took the PARENTAL ADVISORY idea and created t-shirts, backpacks, swimsuits, leggins, tops and other things.
I find it really annoying to steal someones idea. People on streets who wear H&M they don't even know that's Wang's actual idea and he has all rights to be sad about this fact.

Few days ago I visited Leform cocktail party - sweets, champaign & some good fashionistas. I met the co-owner and he was really sweet to me and we had a small conversation.

We had a lot of fun on set, I looked like a small Japanese girl with dark black lips and long black lines on my eyes. I loved our photoshoot and we found a lot of classic dresses which looked really modern on my body. 

 Leform store has 2 boutiques in Moscow. They all are really unique, I love visiting them and staring at clothes. I love clothes.

For this look we wanted to create an expensive travel outfit. We wanted to make a rich woman who loves travelling with her luggage and vintage accessories. Maybe she's young, but she loves XX century and she's really into Fitzgerald's books.

The last outfit was all about a modern girl going out. I loved the atmosphere of the place. And I felt like I was from New York.
I wore Alexander Wang. I felt happy. Sometimes I think wearing brand clothes is not about feeling rich, it's about feeling happy. For me, it's such a pleasure to wear a creature of a famous designer. Each collection goes to the history, and I wear this history.

I study fashion every single day and when I see runway photos from each RTW collection I start fangirling. But when I WEAR the same clothes model wear, I feel like the happiest girl in the world.
Thanks Viktoria Sorokina for such an amazing photoshoot and Leform store for this small collaboration.